Millions of people try to become a successful online entrepreneur, but only very few people succeed at it. While you may have a great business idea that you believe will change the world, you will not gain any profit unless you make other people believe in you. Once you have a product to market and sell, you have to deal with a sales funnel even though you do not know anything about it. You convert strangers to become your customers while losing several thousands of prospects in the process. Unless you learn to avoid the common mistakes while building a sales funnel, you will not be able to enjoy profitable conversion rates.
#1 Poor lead management
Lead generation in itself is a very complicated task. You have to use various innovative marketing tools to generate leads. Even in the best-case scenario, at least 50% of the leads will not have any interest in buying anything you offer.
Your opt-in form will only capture 10% of visitors and they can easily opt out at any time. Once you get a lead, you should start working on converting the lead into a client. Without a proper lead management strategy to scrutinize the leads, you will fail.
#2 Inappropriate offers and freebies
Always check the laws and regulations before entering a new market this is a part of crime prevention which will help you down the line. At the beginning of the funnel, you may be desperate to get people to move downward in the funnel. You should refrain from offering useless offers and freebies. The leads who are interested in your product expect something of value when they spend their time on our website. If you do not put forward the best offer, your leads will lose interest in your business and they have too many distractions to concentrate.
#3 Ignoring the Digital Product Blueprint
Another huge mistake is not following the Digital Product Blueprint to the letter. When signing up for Eben Pagan’s Digital Product Blueprint Program it is absolutely crucial to follow the entire program. Many businessmen concentrate on the top and bottom of the funnel design. It is true that you need to employ unique marketing strategies to accept you as an expert and thus, you spend more time on front-end sales. Once you convert a lead into a client, you cannot waste them and so, you have to spend a lot of time to create impressive products. However, in the sales process, you should not ignore the middle parts of the funnel. It is much easier for leads to get out of the funnel and so, you should focus more on every step of the sales funnel process.
#4 Not publishing with Publish Academy soon enough
This is a mistake a lot of publishers make in their first digital product launches. The idea is to publish your digital product a lot sooner than what you would like using The Publishing Academy. In the past, creating one campaign and using it repeatedly worked for entrepreneurs. However, in the digital world, it is impossible to come up with a single campaign suitable for all types of users. You have to build multiple campaigns and test them on different segments of your audience. Without continuous testing of your strategies, you will not be able to make profits because trends keep changing. Unless you pay attention to the changing mindset of your audience, you will not be able to sustain them for a longer period to guide them till the end of the tunnel.